Martin Varga — Transformation & AI Program Director

How I work

How I work with leadership teams.

Two kinds of engagement, both hands-on. I work with the CEO, CFO and board sponsors — and with the teams that have to make it work.

01Program level

Transformation & PMO leadership

Program director or Head of PMO for board-approved change — operating model, digital channels, core system replacement.

Multi-stream delivery and vendor management, governance and benefit tracking that survives contact with reality, and steering-committee reporting a board can actually decide on.

Typically 6–18 months, on-site with the client team.

02Assessment

AI value assessment

A structured read on where AI actually pays back — for companies that have started with AI and need to know what is working and what to stop.

Use-case mapping against a financial baseline, scoring with your leadership team, and a prioritised roadmap your CFO can sign off.

Weeks, not a program.

Track record

Selected programs and results.

From a €4B public institution to a 760-person World Cup team — the common thread is delivery you can measure.

Tatry Mountain Resorts

Dynamic pricing & “Šikovná sezónka”

Dynamic ski-pass pricing software: +€1M revenue at unchanged utilisation, identified ski-pass sales from 15% to 75%. Phased-pricing season pass grew from 1,000 to 16,000 units in two years.

Tatry Mountain Resorts

Resort digitalization & €70M hotel build

70 self-service kiosks across 5 resorts — direct sales from 30% to 70% within five months. Built the PMO from scratch (+30% delivery efficiency) and led a 650-bed, 9-storey hotel project.

FIS Ski World Cup Jasná

Project Manager, World Cup 2016

€2.6M budget, 760-person organizing team. The event earned a 5-star FIS rating and helped secure the next World Cup for Slovakia.

−50%

processing time

Sociálna poisťovňa

IT Program Director & PMO Lead · Crisis Manager & Regional Director

Directed 20+ IT projects with a €20M budget and a team of 30. As Regional Director led 585 people through COVID-era crisis response and a digital transformation that cut processing time by 50%.

Now

current role

Slovak Telekom · B2B

AI Transformation Lead · current role

Program lead for AI transformation across people, process and technology.

+25%

branch profitability

VSE (innogy Group) · Poštová banka

Digital sales channel · Branch network growth

Delivered a new digital sales channel for a €790M energy business (team of 16). Earlier, opened new bank branches including a combined Post + Bank office, lifting branch profitability by 25%.

References from former executive sponsors — including the former CEO of Tatry Mountain Resorts — are available on request. Written references cover PMO leadership, product innovation and the FIS World Cup delivery.

Martin Varga briefing the team, FIS Ski World Cup Jasná preparation

About

Program leadership with a small-business-owner mindset.

I have spent 15+ years running programs where the result had to show up in the numbers — a bank’s branch profitability, a resort’s ski-pass revenue, a public institution’s processing time, a telco’s AI value. I care about step-change improvements, not 5% gains, and about teams that can keep delivering after I leave.

I am at home in the boardroom and on the ground: I have reported to boards and steering committees, and I have stood at a finish line at 6 a.m. with a radio in my hand.

Outside the day job I work on pricing and business models for mountain resorts — dynamic pricing, season-pass design. It started as a personal interest and turned into a handful of projects, including Skipark Ružomberok.

CertificationsPMP · PRINCE2 Practitioner · PRINCE2 Agile · ITIL 4 Foundation

EducationIng. — Investing, Banking & Finance, University of Economics in Bratislava

LanguagesSlovak (native) · English (C1) · German (B2)

Based inBratislava — available across CEE and DACH

Programs that deliver measurable value — not slideware.